So, how can you ensure that your logo is scalable?
One way is to keep it simple. A logo that is overly complex is not going to work well when it’s scaled down. It’s essential to find a balance between a design that is eye-catching and one that is straightforward.
Another way is to use vector graphics. Vector graphics are made up of lines and curves defined by mathematical equations, so they can be scaled up or down without losing quality. On the other hand, raster graphics (such as JPEGs or PNGs) lose quality when they are scaled up because they are made up of pixels.
In the example above, we can see how the Nike swoosh is scalable. It works just as well on a small business card as it does on a giant billboard.